Developing a Digital Marketing Campaign

Author: 
Ahmed Adeyanju
Publication Date: 
Friday, September 26, 2014
Summary: 

In marketing, there are two generations:

- The connected

- The not-connected

Are you B2B or B2C?

This marketing distinction is largely blurred these days

Home work is important. 

  •  Have a great product
  •  Take time to figure out what your online persona will be like
  •  Map out your  objectives for digital marketing
  •  Focus on precision
  •  Use growth hacking strategies
  •  Social content is increasingly vital with SEO
  •  Hire a copywriter 
  •  Don’t forget email and SMS
  •  Be patient